Mangal named new marketing executive for food and nutrition business

Mars, corporateManufacturers of prestigious brands, including Ben’s origin, M&M and Pedigri, announced that CPG industry veteran David Jacobs joined the Mars Food and Nutrition North America as Vice President of Marketing for North America. Jacobs reported Dave Dusanegh as the Regional President of Mangal Food and North America.

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Jacobs brings extensive sales and marketing experiences in many consumer brands and companies, including SC Johnson (SCJ) and Unilever. In these companies, they led the product portfolio and marketing strategies by creating and implementing major abilities and operation models to develop food in the US, Southeast Asia and global markets, personal care and home cleaning categories.

Jacobs will lead strategies to increase rice and finished food categories in the US and Canada as VP of Marketing for Mars Food and Nutrition North America, in his new role, Jacobs America and Canada. He will oversee development plans for Ben’s origin and seed seed seeds, as well as other strategic initiatives to run price construction in trade.