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Next to Tesla’s India entry, Tata Motors has rolled out special proposals for new and current EV owners. Whereas, Anand Mahindra said that she is confident of the capacity of companies to compete.
How Tata Motors and M&M Elon Musk are preparing to compete with Tesla
With reports of Tesla’s adjacent entry in India, Homegron Electric Vehicles (EV) are gearing up to take veteran Tata Motors and Mahindra and Mahindra Alone muscus Company with strategic tricks and customer-centric prasad.
Tata Motors rolls exclusive allowances for new and current EV owners
As a pioneer EV manufacturerTata Motors has announced a special benefit for its customers after obtaining an important milestone – crossing 2 lakh EV sales. To mark this achievement, the company has offered limited-term proposals available for the next 45 days.
Currently, Tata Motors offers five electric models in India- Tiago EV, Tigor EV, Panch EV, Nexon EV and Karvav EV, prices begin at Rs 7.99 lakhs. The company remains the top-bound EV brand with 61,496 units sold in 2024, slightly higher than 60,100 in 2023. However, its market share has come down from 73% to 62%.
At the India Mobility Global Expo 2025, Tata Motors performed its upcoming Harrier EV and prestigious Sierra EV, both set to launch in all electric versions.
Tata Motors’ limited time offer and loyalty awards for customers
To reward existing and new customers, Tata Motors is offering:
,Exchange bonus: Up to Rs 50,000
,Financing benefits: 100% on-road funding with zero down payment
,Charging allowances: Free Home Charger Installation (7.2 KW AC) and six months of free access to Tata Power’s charging network (for Nexon EV and Curvevi EV buyers)
,Faith Award:
1) Rs 50,000 for current Tata EV owners.
2) To switch a bonus of Rs 20,000 for Tata Ice Vehicle Owners
With these incentives, Tata Motors aims to strengthen its leadership in India’s rapidly growing EV market, while encouraging more consumers to switch to power mobility.
Anand Mahindra’s strategy to compete with Tesla in India
As Tesla prepares for the beginning of his India, Mahindra and Mahindra president Anand Mahindra is confident of his company’s ability to compete. Drawing similarities for India’s economic liberalization in 1991, when foreign vehicle manufacturers like Ford, General Motors, Hyundai and Devu entered the market, Mahindra emphasized that his company not only survived, but in a competitive scenario Frew.
Responding to a query on the social media platform X, Mahindra reiterated that Mahindra and Mahindra are ready to challenge Tesla.
“We have not only survived, but we continue to act like a frenzy to remain relevant even in a century from now on. With your support, we will do it. ,
Mahindra’s latest EV launch
As part of its Tesla Counter-Strategi, Mahindra recently launched its much awaited EVS, XAV9E and BE6E, which have been well received in the market.
Tesla’s India Plan: What is expected
Tesla has been allegedly designed to debut in India in April 2024, with a plan to import EVS from Germany from Rs 21 lakh.
Additionally, Tesla has started working for major positions in India, including Tesla consultant, Inside Sales Advisor and Consumer Engagement Manager. The hiring competition follows Prime Minister Narendra Modi’s meeting with Elon Musk in Washington, indicating Tesla’s serious intentions to enter the Indian market.
With the aggressive incentive of Tata Motors and Mahindra’s strategic approach, India’s EV space is determined for an exciting battle as Tesla gears for its long -awaited entry.
