For nearly 45 years, Ram’s Musk has worked as a music retail store from MG Road; Recently, it turned into a vinyl experience center for debutant and experienced LP collectors in the city.
The founder, Ramachandran, is now running it with his son Sangeet Ram. Over the years, he is a front ro seat for changing patterns in music consumption. In the 1980s in the 1990s and in the early 2000s, cassettes were at its peak, Ram said how with the spread of digital music – first as MP3 and later, internet streaming platforms – “Low quality /Consumers meet the needs of compressed music formats “.
Ramachandran says, “Facilitation and Access won the quality. People forgot their favorite musicians or the owner of an album of the band. The business became stable. Most of our contestants closed the shop, but we decided to be open. This was not easy. ,
Taking other business ideas to preserve Rama’s mousik, the founder says, “We knew that Vinyl would come back one day.”
Vinyl back in Bengaluru | Photo Credit: Special Arrangement
The global market size for the size of vinyl records was $ 246.3 million in 2023 and is estimated to have a restored size of $ 629.9 million by 2030. India is also counted among the large markets in the Asia-Pacific, although China is a leading force for vinyl sales. In the area.
With the initiative around the world, such as the record store day was held on the third Saturday in April and at Black Friday since 2007, it is safe to say that there is a return to a level on vinyl’s consumption that a ecosystem in cities The system has been formed. Including Bangalore, where entrepreneurs and fan are looking at commercial meanings in being part of vinyl experience.
Record room partner Karthik Chandrashekaran says that ever since he was launched in 2022, he saw the “initial stimulation” of all the people wishing to take LPS, used high -end tornables at listening stations and in his crafts Started his journey as collectors. Beer and Vinyl Bar. Karthik said, “I think enthusiasm has never died because our hearing station has beaten a lot in the last few years, and we have had to fix it a few times.”
Ram’s organizer as music organizer and artist manager, Ram, joined his dad last year, after seeing his store “overwhelmed by requests” for specific LPS. “I decided to quit my job and lend him one hand. We started with the sale of record players and we saw a great response, ”says music.
They found that there was a barrier to show the records along with space turns. “Fortunately, we heard that the next door shop was for sale and we immediately picked it up. We made a plan, met a carpenter, showed him some Korean record store videos and told him, “India needs this kind.”
Equipped with the House of Marley and Audio-Technica players, music says they plan to be “an one-stop shop for all high-Fi stereo listening scenes”. Kerala Rock Favorite Auel inaugurated the Vinyl experience center at Ram’s Music. Avial’s self-examination album had a 20% discount on the store and music says they were sold within a few hours, including the band by signing copies and included fans.
Akhil Hemdev on an online record store and music discovery platform, on the forest floor, has been selling vinyl since 2019. In terms of demographics, Hemdev says he has seen “strong interest” from buyers in 25-34 and 35-44. age groups. He describes them as “very active vinyl collectors”, says, “Young people are definitely interested in vinyl, but strength may be a barrier. Interestingly, people under the age of 25 who can bear it, often start creating their collections before purchasing record players, as it is the most expensive part of this experience. ,
In the record room, it is often asked why they do not sell vinyl and when they can go to that place soon, they launched their own LP compilation of Indian Indie songs, titled which was titled Record room volume. 1 In June 2023.
Chandrasekaran has told foreigners and experienced vinyl collectors who have visited the record room, they have understood that the culture is to live here. This is why the record room is changing things. “We can come in a cafe format as it is more portable and scalable with the possibility of attendance in many cities. In addition, Vinyl can make some really pairing with good coffee, ”he says.
Saying that the community engagement record room, Ram’s mousik and the floor of the forest are important.
The forest floors are getting stronger with all its community programs, from listening to the sessions to deep divers, hosting across the city in styles and subcultures. More experience centers such as Ram’s musk and record rooms will definitely help in case of access, but need to be attached to the community.
Hemdeve suggestions, imports reduces duties and establishes local LP pressure plants (which are expensive), as well as support from cultural institutions and government initiatives that promote music and cultural heritage. “By addressing these areas, we can make the vinyl ecosystem strong and more durable in Bengaluru and India,” they say.
Published – January 21, 2025 04:29 pm IST