Kerny consumer institute (KCI), an internal think tank of the global strategy and management consulting Carnney, released its latest consumer stress index, fifth quarter release and first year-by-year comparison. The index provides a comprehensive approach to consumer emotion, assessing how a comprehensive selection of potential macro stresses affects consumers individually and as a result, their purchasing behavior.
KCI lead Katie Thomas said, “The difference between the consumer stress index consumers continues to detect and what they do.” “For example, there is a disconnect between the ‘cash-stapped consumers’ depicted in the media and the reality is that the holiday expenses and the journey were up-to record later. It motivates people to ask questions. For example, ‘Why are malls and airports so crowded if people cannot allegedly take groceries?’ The index shows that two things can be true together: people are spending money.
– 2024 data shows that two things can be true: people are emphasized about money. People are spending money.
– Consumers’ personal conditions are more accurate indicators of behavior than their normal feelings about the economy.
– Consumer perceptions of “appropriate” prices are old and need to catch with reality.
Apart from grocery, new sector has become a better indicator of financial health of consumers.
The consumer stress index surveys 24,000 consumers in 12 countries how much stress they feel in relation to five columns: consumer wallets and finance, health and education, geopolitics and government, food and environment, and innovation and technology.
“The end index data of the year reveals some major topics. First of all, a person’s feelings about the general status of the economy do not guess how they will behave. Instead, their personal situation (do I feel safe in my job? Is there a better indicator with the cost of my life?) Is a better indicator. We see it in the reactions of about three-fourths of people, about which we surveyed, who say that housing prices have not really affected them, and confirming food is not a major concern. ,
“Second, perceptions about the ‘fair’ prices of consumers are old. While prices have increased by more than 20 percent from 2019 to 2024, wages have increased to a large extent, and in most categories, consumers have given their income in 2024 Spending about the same percentage as he did in 2019, where it is almost away, consumers will slowly start to let their old perceptions of pricing. -The common price. “
“Finally, while grocery costs have been traditionally a major indicator of consumer financial health, the new fields have emerged as a more overall barometer of consumer expenses. These days, consumers have more alternatives for high-existing grocery purchases (both brand and retailers), making them a place to make a place for their ‘fans’ like traveling and entertainment on their daily Allow to optimize the expenses of. ,
