The 18th edition of the Cash-Rich Indian Premier League was closed in a week’s time in Eden Garden, Kolkata. In the 2024 season, streaming partner Jiocinema recorded an increase of 57% in the IPL viewership as compared to the previous year. Over the years, the uncontrolled popularity of the game has attracted crores of rupees in crores of rupees from deep -pocket stakeholders.
In the last decade, the evaluation of the tournament has increased three times, which inspires the control board for cricket in the income of India (BCCI) from four times. Since 2008, IPL telecast rights and its title sponsorship deals have increased by about 12 times. These numbers are the brand value of the IPL, which has increased the trust of investors.
The two main stakeholders of the league- BCCI and franchise- are also primary beneficiaries of revenue generated by IPL. A Kwid Pro Quo system controls the revenue sharing between the two sides: while the BCCI shared a part of its earnings by selling media rights and transferred sufficient amount to the board from the franchise, IPL teams, on the other hand, franchise auction and annual fee. In the following charts, we break various revenue streams that promote BCCI’s earnings from IPL.
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Cash currents
IPL offers three main sources of revenue for BCCI: media rights, transfer of revenue from IPL teams, and sponsorship. These three streams contribute more than 95%of the total income of BCCI to BCCI: Media Rights (57%), Income (26%) from Franchise and Selling Selling Deal (13%). Half (55%) of BCCI’s total expenditure on IPL goes as a transfer to franchise.
Prime-time phenomenon
For the inaugural edition of the IPL in 2008, the Board sold Telecover Rights to the Sony Television Network of India and the Consortium of the World Sports Group (WSG) in Singapore. 4,048 crore for a period of 10 years. Within a year, the board spoke to the deal with the consortium again 8,200 crores for the remaining nine years.
Today, the telecast rights of the tournament are divided between three companies: Disney+Star, Viacom 18 and Times Internet. In 2022 for the next five years, the deal made BCCI rich 48,391 crore, about 12 times at the price of the inaugural deal.
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mutual benefit
BCCI’s second largest source of IPL income is from franchise views: this is the amount transferred to the board in exchange for annual fees, franchise auction money etc. by IPL teams. In 2023, 10 IPL teams transferred a part of their revenue, almost the amount, almost the amount of the amount. 1,731 crore, to the board.
The team auction is a major component of BCCI’s IPL income. So far, the board has auctioned 12 teams, making it $ 3 billion. (Two teams- Kochi Tuskers Kerala and Pune Warriors- were closed a year after their inaugural season).
Game name
Title Rights, where a company pays its name related to the IPL brand, has become cheerful to an impressive 2008 in 2008 200 million a surprisingly 2,500 crores in 2024.
In 2008, DLF was the first company to buy the title rights of IPL 200 crores, to translate 40 crores per year. In January 2024, Tata extended its two -year contract, ended in 2023, for the next five years, amount of amount 500 crores per year.
As an approach to the next version, more record sets for both sports and financial are expected to be set.
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