New Delhi: IIM-Mumbai And IIT-Mandi Social media has emerged as the most influential institutions in India, ‘Hei success stories‘ And ‘Learn your institutions‘Campaign and show how these institutions took advantage of digital platforms for global access.
The campaign of success stories underlined the increasing interest in India’s higher education scenario, generating more than 27 million raids in many social media platforms. The number of his engagement shows his ability to attract audiences and highlight the transformative role of higher education in India.
The campaign of hei success stories, launched in November 2024 and continued in 2025, demanded to highlight the groundbreaking achievements in the Indian HeI. From state -of -the -art research and student -led startups to influential community initiatives and state -of -the -art infrastructure, the campaign presented a holistic view of institutional success. In standout institutions, IIM-Mumbai led with 1.5 lakh raids, followed by IIM-SIRMAUR (1.38 lakh), School of Planning and Architecture, Vijayawada (1.35 lakh), IIT-Hyderabad and NIT GoA (1.33 lakhs), some Large names joined in the past such as IISC, Bengaluru, IIT-Madras and IIM Shillong.
Similarly, the campaign of its institutions organized from April to June 2024 focused on raising the public awareness of Hei by displaying its heritage, achievements and educational offerings. With a total of 60 million raids, this initiative focused on 69 institutions, giving them a platform to share their distinguished characteristics.
“Strategic use of” Digital storytellingHigh quality scenes, and institute-centric stories ensured maximum outreach and engagement, “said an MOE officer.
