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Some of the major food and beverage officers of the grocery industry will share the trend of merchandising, marketing and consumer insight at this year’s food marketing conference, Kalamzu on 25–26 March in Radisson in Michigan. The annual program is sponsored by Western Michigan. University (WMU) Hoverth School of Business.
The speakers of the Food and Beverages Company include Awestruck corders, Campbell’s, CONSTELLITION Brands, Danone, Hormel Foods, Kellanova, Kraft-Heinz Company, Niagara Bottling, PepsiCo and WK Kellogg Co. The 11 representatives are included.
The two -day program has more than 36 presenter and is expected to attract more than 1,000 people, including retailers, food and drink processors, sales and distribution brokers and officials of other affiliated industry vendors. WMU is one of the leading universities in the country, with a four -year degree in food and consumer packaged goods marketing. For example, its students are also an important part of the FMC event.
Specially displayed processors include executive speakers:
* Petricia Wilcox, Founder, Surefire sides
* Anthony Kyle, Chief Commercial Officer, Campbell
* Christina Cole, Chief Commercial Officer, Danon
* Carrie Sander, Chief Commercial Officer, Kelanova
* Amy Bosak, Vice President of Region, Craft-Henge Company
* Gema Alvarado-Guerrero, Workforce Wellness Facilitator, Hormel foods
* Stephanie Postma, Agile Transformal Lead, Hormel foods
* Deepak Jose, Vice President, Head of Data Sciences and Business Intelligence, Niagra bottling
* Amanda Glison, Senior Vice President, Sales, Constellation brand
* Jackie Lapoint, Director of Retail, South -West Market, PepsiCo
* Sarah Ludmer, Chief Good and Stability Business Officer, WK Calog Company
Six subjects have been included in the agenda of the two -day program:
• Building brand: unforgettable brands that resonate with today’s consumers
• Customer trend: insight into behavior and preferences running market
• Multicultural marketing: connecting with diverse audiences
• Society and stability: Changing the industry to a greenery future
• Strategy and Ideas Leadership: Driving Through Strategic Plan
• Technology: Technological Progress Revolution in Food Marketing
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