A 30-year-old man from Bangalore has been awarded compensatory damage after taking legal action against PVR theaters and Inox, which is ruining with long-term advertisements for 25 minutes of his time, He is “mental pain”.
Complainant, Abhishek MR, filed a case after booking three tickets for the film in 2023 Sam Bahadur In a PVR Inox Theater. The show was about to start at 4:05 pm, and Abhishek planned his day around the expected end time of the film at 6:30 pm, according to a report on NDTV, according to a report on NDTV. . However, the film did not begin till 4:30 pm due to a series of advertising and trailers, the screening delayed for about 30 minutes.
In its judgment, the consumer court condemned the cinema chains, which before the scheduled time to prolong the pre-film advertisements. Emphasizing the value of time in the modern era, the court stated that it is a significant inconvenience to see irrelevant advertisements for forcing the audience to sit idle for 25-30 minutes, especially for people with busy programs.
The court understood the practice as “unfair trade practice”. In addition, it ordered PVR and Inox to close advertisements running beyond the scheduled time of movie screening, today India said.
PVR and INOX justified their approach, saying that pre-film advertisements help advertisement lattecomers and have an obligation for the screen of theaters. While the court acknowledged the need for PSAS, it said that government guidelines limit PSA screening to 10 minutes. The court also noted that 95% of the content shown earlier Sam Bahadur Commercial advertisements are included instead of government-leading PSA.
During the proceedings, Abhishek recorded evidence by recording advertisements played before the film. PVR tried to combat it, claiming that the recording has violated anti-piresi laws. However, the court rejected the argument, stating that Abhishek had only recorded advertisements and not the film.
In its final judgment, the court ordered PVR Inox to pay Rs 20,000 to Abhishek, causing him mental anguish and inconvenience, Rs 8,000 to cover the cost of filing a complaint, and to engage in unfair trade practices. Additional Rs 1 lakh, additional Rs. According to a report on Indian Express.
