Mollson Course Beverages Company Expanding its American non-CLC portfolio through a new strategic partnership with Feverte Drink PLC, A supplier of premium carbonated drinks and mixers.
Molson Courses consider tonic, ginger beer, cocktail mixer and more fever-winning prize-winning lineups in the US and will be responsible for brand co-made production, marketing, sales and distribution in the US. This step is an important step in the strategic ambition of the Molson course to create a wide range of consumer preferences equally on traditional wine opportunities and non-colc opportunities.
Molson Curses plan to build the situation that fever-addition has already taken advantage of its main strength, commercial scale and supply chain expertise in the US, raising brand awareness and creating a solid runway for long-term development in the US Is installed for. market.
Underlining the partnership and reflecting the long-term attention of Molson Curses-and in belief-on this occasion, the company has agreed to get an 8.5% stake in the Furnsty Drink PLC, resulting Has become a big shareholder.
The partnership with fever-tree has been formed at the recent pace of Molson course in the advancement of Beyond Beer and Premiktion Strategy. The company took a majority stake in ZOA Energy in November 2024 and has since expanded the distribution in new accounts and channels. Additionally, Molson Course is preparing to bring naked life, #1 non-CLC RTD cocktail of Australia to this spring.
The strategic partnership of Molson Curses and fever-addition is subject to customary closing situations.
