It is 6 am. And Karan is trying to source Tom Ford shoes for a customer. The customer has a flight at 11 am and has decided that he wants these shoes before leaving for the airport. Karan’s team manages to fill a car with the selection of footwear from a specific luxury label and in time sends them to the customer’s house.
In other days, this team is on their toes which are trying to fulfill a gamut of requests from their HNI (high net-beauty individual) customers: from playing tennis with Roger Federer to Michelin Star Restaurant To get the last minute table.
Karan, who launched a Kansia service company Indulge Global with Advita Bihaniin June 2022, flourishes almost impossible. “From PIN to aircraft, we can get you anything. We also interact on deals, for example like land deals. In addition, we remind customers about birthdays, anniversary and if they want we buy gifts for their loved ones, we do so. We know their preferences: red wine or white, favorite colors, how many children they have, who are their driver, almost all data, ”says Karan, which is located in Goa, but more than 600 billionaire customers worldwide are located in Goa Are. Los Angeles to Africa. Eighty percent of them are from India. They have teams from London, Paris and Riyadh.
Photo credit is increasing in demand for conservative services in India: Amrifoto/ Getty Images
Karan says that people often wonder how a Kansia’s service is different from a travel agent or personal assistant. “A PA can book flights and can make dinner reservation, but can they get you reservation in Soho House London, or can pull a quick rolls Royce purchasing or get a Rolex or Birkin Is not even on the rack of a luxury store? We can do, “he grins.”
The requests are straight to bizarre. Sometimes, they can be strangely specific. An elderly couple traveling to Switzerland, Istanbul and some cities in London wanted a consistent temperature of 25 degrees Celsius everywhere. “We ensured that their hotels, restaurants, transport etc. maintained that temperature. He was very special about his food, so we flew into a personal chef, ”Karan says that recently took his brand Shark Tank Season 4 And then acquired $ 1 million in funding from Gautham Pai (Managing Director of Manipal Group) and Nikhil Sheter (Partner and Chief Information Officer in KGC).
Indulge Global’s team has also saved customers and stepped during foreign medicine emergency situations. “A customer was stuck in riots in Nepal last year, we drove him out of there. Someone had a medical issue in Bali and within 12 hours we took them on a chartered flight and brought them to their hometown, Lucknow. ,
make a wish
Conservative service provider is like genes, but they provide you a lot more than three requests, and at a price that requires deep pockets. These services follow a membership model, in which prices start from ₹ 4 lakh per year. “Some people have a crisis. In our country, their identity is safe, but while traveling, because they cannot go there. They want us to fill that difference. When we do reservation etc., we tell them that this person is a billionaire, so he feels like a VIP and has a great experience, “Karan, whose customer is mostly 25 to 60 years of age. Is in the bracket.
A trend that he notices among his customers is that children aged 25-35 are trying to keep most things, and some of them will come with their shopping. They prefer to buy luxury cars, limited version watches. There are 45 years and more time experimental and there are experience-intelligent demands such as playing guitar on top of a mountain, trying a specific activity in Antarctica, or booking a private island.
These conservative services follow a membership model. Photo Credit: Hroon/ Getty Images
Quintacently, established in India in 2010, established by Aaron Simpson, Ben Elliot and Paul Drummond in London in 2000. Subsequently, there were a large number of requests for Annabel’s membership in London, calling Misty Bose, CEO, Quintaceant India. “It was about things and places you want to see, things that add to your badge price. But what you see today is looking at their own interests, it is very experienced. It is not just about keeping something, but is experiencing. Regarding personal taste, “she says,” for example, “for example, if someone is going to Spain, it’s not about Barcelona, but the most spectacular food and top chef about small cities It is very difficult to get a table at the small six-seater restaurant.
Cuicing food tours in Japan with Michelin Star Restaurant Chef are one of the many services photo credits: kyrylo baranovskyi/ getty pictures
Other requests fulfilled include receiving a private 20-seater box in a sold Taylor Swift Concert in London and cuisting on a food tour in Japan with Michelin Star Restaurant Cooking Omkease for a select group. Lifestyle managers pay attention to every detail. Citing another example, Mission says, “A member went to the ICC World Cup in London and our lifestyle manager asked him if he was happy with the set up.” The member said that the seat was great, the match, luxurious, but he only wished the sun, not so bright. Our manager immediately arranged someone to go there with an umbrella. With our network of vendors, providing service is no longer so difficult. Distribution of service at one level that pleases the customer, where we keep challenging and pursue ourselves. ,
The main age group of members here is between 35 and 50, in which young people also take membership. Earlier members were mainly from Mumbai, Delhi, Bangalore, then Kolkata, Ahmedabad and Hyderabad came to Guna, with small parts of Jaipur, Lucknow, Kanpur and Pune.
The membership fee is anywhere between ₹ 3.5 and ₹ 20 lakhs. According to different slabs, prasad are different. There are two types of memberships: dedicated and elite. A dedicated lifestyle manager provides which is available from 9 am to 6 pm in the week days. For the latter, every city has managers available for customers and also have access to the global servicing team. There is also a membership by the invitation which is at ₹ 35 lakh per year.
The house is the place where there is a conscience
And now this trend has also come into the needs of the house. In 2021, Nitin Mohan Srivastava and Kiran Reddy launched a home census and lifestyle management service, which aims to do everyday work for its customers, while their customers can use those things that they Want Says Nitin, “Our region is practical problems everyday, but it has been said that we have also got tickets for our customers for coldplay concerts.”
Chutki’s headquarters is outside Gurgaon, but serves all over India. The list of services is quite diverse. “For example, if you have to be at dinner and take some more participation at home, our lifestyle managers can handle it. A customer in Gurgaon wanted his class X marksheet since the 90s. We called his school to Rajasthan, called the board, then sent someone to buy Rajasthan for him. One of our customers was traveling and 14 lamps were needed to switch to his house and we did so. Another customer’s husband was in the hospital and had pets and plants at home who was taken care of and our lifestyle managers took all this care, ”he says.
People also ask for a lot of recommendations for the best linen for their homes, which plants to buy, right de-tan cream etc. Need to buy. Airline tickets. He even bought a ₹ 3.5 lakh wine chiller for a customer’s house. “We know what you receive, what time you wake up in the weekend, what do you like on holidays … the rhythm of your life,” Nitin says.
The team worked on understanding what lifestyle managers need to do, how many times a week they need to go to their customer’s house, how much to charge, etc. “We started testing ourselves using services. We ourselves are difficult and picked customers. My wife has intolerance for milk, nuts etc., therefore, lifestyle managers have anchored her food preferences, ”says Nitin.
The company now has 17 lifestyle manager and 86 -member strong team. Some of the most common requests are to find the right cook, granny, to train their employees … “We have made a ecosystem of sourcing and training them – Butler, Housekeepers, Nanij,” They say. While most of the team in the pinch is under control, sometimes they are thrown a curlball. Nitin laughed and said, “Somebody wanted a pair of sunglasses that was closed in 2012. We called every distributor in India. We sent someone in Milan to check these glasses! And on another occasion someone wanted snow apple, after the end of the snow apple season and that too within three hours! , “Nitin says, as a concerting service company, they are always estimating demands and vendors continue to build a network of partners.
Pinch follows a membership-based model. It starts at ₹ 30,000 per month. Nitin says that the census space in India is getting hot, important players are pop up in the last two years. “It is also a sign of people of prosperity and wealth and how they want to live. We are probably constructing in India at the right time. ,
A cruise ship in Antarctica | Photo Credit: Goenik/ Getty Image/ Istockphoto
Published – February 14, 2025 03:56 pm IST
