Design by Payal Singhal | Photo Credit: Special Arrangement
The design has been an inner part of Payal Singhal’s life, as long as she can remember. Today, Mumbai -born and bread fashion designer is known for giving a contemporary spin to traditional Indian crafts with her name label. Think that leather strips such as Gota bandage, kurta were paired with Jogar pants and Saris again added to the jumpsuit. Although his brand turned 25 years old this year, his journey with fashion began long before her label.
In the beginning
Payal’s grandfather JP Singhal was a famous painter and photographer, while his father Dinesh Singhal had a fashion retail brand, London fashion. Creative baton was passed in Payal at an early age, which won the Shoppers Stop Designer of the Year Award at the age of 15. A degree was followed from the SNDT Women’s University, and Payal was impressing his own design house after seven years. She says of her early days, “I was a young girl from South Bombay who was trying to find ways to wear her culture in a calm way, and resonated with others like me.”
Payal Singhal | Photo Credit: Special Arrangement
Not only the girls of the city, but in South-East Asia, NRI showed interest in its brand. “These were Indian girls who were wearing tube tops in clubs, and then they saw our brand which was kurting tube with pants and beaded scarves. They loved it, “reminds the designer. “You must remember that 25 years ago, words like ‘Global’ and ‘Modern’ were not used in breathing like Indian wear. Payal says, “The blur of lines can be very common today, but then, there were very clear demarcies between ethnic and western clothing.
A composition by designer | Photo Credit: Tilt lens
This was followed by a six -year chapter, began in 2004, when Payal moved to New York, in the process of strengthening their understanding of global Indian women, which has now become a loyal community of customers, which she has become PS Calls girls. His migrant audience is still one of his most important markets, which are built today for about 30–40% of his business.
a new language
“We started interrupting Indian wear without realizing it. The brand language emerged very systematically, it was never deprived, ”says its label ‘India Modern’ DNA’s Payal, which has been his party trick for the last 25 years. But do not make a mistake that with one-round pony approach, the anklets clarifies. “I don’t think people realize to what extent our brand focuses on innovation with Indian crafts. And we are on it from the beginning. For example, when Zardozi is mostly used as floral patterns. I started building animal motifs with technology, mixing materials such as core, wool and leather with references to European culture and Mexican folk arts.
An organization by Payal | Photo Credit: Special Arrangement
The Mughal Art and Architecture remains his permanent love, stamped on what he designed. “I was bent on Mughal culture during school,” and the attraction never reduced. “It is one of the richest and strongest periods in our cultural history. The way the Persian design was associated with Rajput and Indian influences to create a new language, it was the final creative cooperation in my view – with any Gucci and Balscharga cooperation long ago, ”says Payal. His brand has about 20 associate lines with small homegron brands with footwear, jewelery, beauty and household items. In this process, it has increased from a fashion brand to a lifestyle label.
Make your rules
A large part of being relevant even after a fourth century, especially in today’s oversized landscape, is not only a forward thinking design, but also the courage to deer Bandwagan. At a time when every designer wants a piece of pie on the wedding day, Payal announced that her clothes are not for the bride. Ferrus“It naturally does not come to me and I can’t put a forced product. I will innovate for the pre-wedding function, and would dress 400 guests at the wedding instead of focusing on one person, ”she says.
Outfits designed by Payal Singhal | Photo Credit: Special Arrangement
Nor is Payal in a crowd of jumping on corporateness bandwagan. The brand is still family-interested-her mother and husband are partners in business-and this is planning to keep the commerce-low-activity decision in her hands. “At the cost of affecting my own scalability and growth, I have chosen to have a very conscious manner to have a wide customization service for every consumer instead of standardizing the wear.”
An organization by Payal Singhal | Photo Credit: Priyadarshini Pitandi
What is next, as she looks forward in the next 25 years? PS Holmes and PS weddings, she believes, have nutritious dreams. But more immediate, a western opportunity is an adjacent launch of the line-wrenching line, called PS-a goacch, pant-suit, vested and its signature at the top of the embroidery. “PS girl is developing. And with her, we are,” the concluding of Payal.
Published – 14 February, 2025 04:31 pm IST
