Since grocery purchases develop beyond a simple wrong to reflection consumer preferences and behaviors, new trends offer opportunities for innovation in CPG space. In the review special report, in its 2024 years, 84.51 °, Retail Data Science, Insights, and the media company Kroger and its partners, the company-centered shopkeeper trips, reveals two important intervals in today’s grocery purchasing experience. , Possible solutions especially between generations and highlights that can make consumers’ purchase in future.
1. Grocery Shopping Scheme: A generation partition
Grocery purchasing plans play an important role how consumers navigate their shopping experience. The 84.51 ° insight suggests that young shopkeepers struggled more than old, more experienced shopkeepers with a grocery purchasing plan. While installed routine and cooking experience makes it easier for older generations, young shopkeepers often feel overwhelmed. This difference presents an important opportunity for brands and retailers that they introduce a digital tool with intuitive knowledge, by integrating dishes with purchasing lists, and to simplify the plan phase by providing clear pricing and stock availability. Please cooperate.
2. Innovation in health-oriented and functional foods
Another major area where shopkeepers are looking for innovation are health-oriented and functional foods. More than 50% of the shopkeepers are actively discovering high-protein products, and 43% are preferring clean materials. With increasing demand for functional benefits, especially in categories such as protein and beverages, CPG brands have a unique opportunity to meet these needs. The 84.51 ° data also highlights a significant gender difference in health-conscious purchases, with women a strong interest in clean, low fat and organic products than men.
As consumer preferences lead to convenience, health and innovation, the future of grocery purchases lies in understanding these developed demands. Tools that emphasize ease of use, inspiration and personal shopping experiences, will be important in achieving the trust of small shopkeepers and addressing their unique needs.
