Coke rolls an ice cream truck to promote new orange cream taste

Dive brief:

• Coca-Cola Today (10 February) launched a new campaign, “We are all Scream for Orange Cream,” in support of its new orange cream flavor, according to shared details with marketing dive.
• The location of a 30-second location set for Maria Kerry’s “fantasy” shows an entire neighborhood after an ice cream truck that is serving new tastes. The advertisement will run with linear TVs, over-the-top videos, online videos and socially sample, out-off-hom, radio and experienced.
• The AD was built with agency cartridge with production by anonymous content. The launch of orange cream taste was informed by consumer demand and increasing interest in Creams Flavor profile.

Dive Insight:

Coca-Cola is using childhood apathy, the constant topic of its advertisement (And advertisements from other major rapples), To promote your new orange cream and zero sugar orange cream flavor. The campaign uses the image of an old school ice cream truck that is to meet the memories of the taste pair, which comes back at least Cream construction In 1905.

https://www.youtube.com/watch?v=eozoatribc0

In “We All Scream for Orange Cream”, Carrie’s “Fantasy” has a bounce in the 1995 pop hit, which chases an ice cream truck as a diverse members of a suburban neighborhood that serves new soda doing. 30-in a turn in place of second second but 15-no secondWhen the driver comes out of the soda, the crowd is disappointed, but the coke delivery truck arrives.

The ice cream truck shares soda can orange and red gradients, which is a twist designed for classic coke icography for new tastes. Creams have seen a “renaissance” in the last 10 years as a taste, the brand said, citing Google trend data.

Orange cream, first Announced at the end of last monthReplacement A short -term spicy taste It was closed last year. A new addition to the portfolio comes as Coca-Cola has focused on the stage of its high-concept works over the last few years, including the “space-flad” starlight and “futuristic-flying” Y3000.

Coca-Cola recently trusted the same indifferent feelings Its “Westside’s best” portfolio campaignWhich focuses on a six -minute short film, showing how market brands have developed in the last 50 years. “Best of Westside” and “We All Scream for Orange Cream” also follow a holiday campaign Drew praise – and controversy – For your use of generic artificial intelligence.

In Q3 2025, Coca-Cola observed that non-GAAP increases by 10% increase in organic revenue/mixture and 2% decline in focusing sales. The company will announce its Q4 2024 income on 11 February.

“Our marketing and innovation agenda emphasized the culture of boldly acting, learning and failing and scaling successes. Sometimes our innovations are not clearly marked by the Coca-Cola Masalas, which we have closed, ”said James Quinsee, president and CEO of the Coca-Cola Company. On an earning call,