This audio is auto-generated. Please tell us what you have feedback,
Dive brief:
- Dr. Black pepper is launching it First permanent offer In two years This blackberry taste with the original Dr.. Adds black pepper.
- Dr. Paper comes in the form of Blackberry because carbonated soft drinks with blackberry-swas are growing more than twice as compared to the category in terms of dollar sales during the previous year, Keyurig Dr. Paper has given an email for food dive in an email Mentioned in an email, cited as circana data.
- This offer Dr. The first permanent expansion under the paper brand is as in 2023 Dr. Paper strawberries and cream were launched. New Flavor Launch Kyurig Dr. Paper, Coca-Cola and PepsiCo have been popular as some consumers turn to other beverages, many of which are healthy.
Dive Insight:
Despite his age, Dr. Paper wants to keep the fizz in popular carbonated soft drinks.
Last year, the 140-year-old soda brand Coca-Cola became the number 2 carbonated soft drink in the US, passing through Pepsi. Dr. Black pepper has concluded Relying on innovation, patience and tight marketingIt has also posted an eight -consecutive dollar share increase in the carbonated soft drink category, according to Kerig Dr. Paper.
In an attempt to maintain its speed and keep the brand fresh, Dr. Papers are launching new tastes to attract consumers and create awareness.
Kerig Dr. Brad Rek, senior director of brand marketing in the paper, told food dive in an email, “Flavor innovation is a focus for Dr. paper, which is motivated by our point of view of providing a drink for every need, anytime, Anywhere, “. “This strategy involves expanding our lineups with new tastes, offering zero Chinese options and offering bhogi varieties through limited time offer and permanent additions-like Dr. Paper Blackberry.”
Rake said that when Dr. The paper is well known, so there are people who still have not tried to drink. New tastes can change it. He said that the last summer Dr. Paper creamy coconut offered limited time, for example, brought 4 million new consumers into the brand.
Kerig Dr. Black pepper too Announced it Week Taste extension for some of your other brands7UP tropical, A & W ice cream sundae and RC cola with zero sugar.
Contestants have also been active in updating their portfolio. earlier this year, Coca-Cola launched an orange cream V diversity that tastes its iconic cola with orange and creamy vanilla tastes, while PepsiCo combined cherry and creamy vanilla flavor Launch Pepsi Wild Cherry and Cream,
