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The bottling plant, which extends over 6 million square square, will build a popular Drinking Power Portfolio of RCPL, including Campa Cola, Campa Orange, Campa Lemon, Power Up and Drinking Water Pack Water under Freedom and Fixed Water Brands.
The bottling plant of Reliance Consumer Products Limited is one of the largest drink construction units in the region.
Reliance Consumer Products Limited (RCPL), a leading FMCG and Beverages Company, said on Saturday that its new bottling plant was inaugurated in the presence of Chief Minister Himant Biswa Sarma in Guwahati, Assam. This feature, developed in collaboration with local partner Jericho, will strengthen the presence of the portfolio of Cantt in Northeast India.
The bottling plant, which extends over 6 million square, is one of the largest beverage construction units in the region. This will build RCPL’s popular drink portfolio, including Campa Cola, Campa Orange, Campa Lemon, Power Up and Drinking Water Pack Water under Freedom and Sure Water Brands, the company said in a statement.
This facility has an initial production capacity of more than 10 million liters for carbonated soft drinks (CSD) and about 18 crore liters for packed drinking water, ensuring adequate supply for growing consumer demand.
“Reliance Consumer Products Limited (RCPL), a major FMCG and Beverages Company, have strengthened the presence of Camata’s portfolio in North Eastern India, which is with the inauguration of a new bottling plant in Guwahati, Assam. Developed in collaboration, this facility was inaugurated today, Honorable Chief Minister of Assam, Dr. Himant Biswa Sarma underlined his role in the industrial and economic expansion of the region, “said in RCPL.
Speaking at the event, Assam Chief Minister Himanta Biswa Sarma said that common people can buy the products of the camp at a very cheap price. This camp is one of the major benefits with cola.
“While they (RCPL) are giving at a cheaper price, they are not compromising with quality, which is equal to other global standards. I believe that this brand will increase from strength to strength and will have the opportunity to expand more. I also wish Reliance Consumer Products Limited as well as Jericho. Let this journey be very successful and make a lot of job opportunities for the people of Assam. And this trip also shows that an Indian brand can compete with a global brand, “Sarma said.
RCPL Chief Operating Officer Catan Modi said in detail on strategic expansion, “Today is an important milestone as we inaugurate the Guwahati plant in partnership with Jericho. Here our operations will generate new employment opportunities, directly contribute to local economic development. This expansion is an important step in our strategy to revive India’s heritage brands, promoting sustainable development for the region. ,
Project developed in partnership with Jericho, a well-established first-generation business house, has a state-of-the-art construction technology with two world-class bottling lines-600 bpm (bottles per minute) carbonated soft drinks ( CSD) Reliance Consumer Products said in a statement that line and a 583 BPM water production line, drink production To strengthen efficiency and innovation.
Ashis Aggarwal, founder of Jericho Foods and Beverages LLP, said that the launch of this world -class Campa Bottling plant in Guwahati, the first generation of food from Assam and a proud milestone for Jericho foods as a drink business.
“We are committed to establish Assam as a major manufacturing destination, which enrich better products, which enrich life. This expansion confirms our dedication to excellence, innovation and future of food and beverage in the region, “said Agarwal.
The company said that the facility, which will meet consumer demands mainly in Assam, North Eastern India and North Bengal, also has the ability to supply other markets based on demand.
With a customized SKU mixture, the plant ensures a diverse range and pack size of beverages to complete various consumer preferences.
With this detail, RCPL confirmed its commitment to provide high quality drinks to Indian consumers during its foot in the Northeast. The Guwahati plant is a will for the RCPL’s approach to avail indigenous production capabilities to distribute world class products.
