By Roger Hancock, CEO Remember Infolink
There is a continuity in the food industry – and these events Continue to make newsRecent food misses – including Potato chips, Chocolate, chicken nuggetsAnd more – were released in the first weeks of 2025. Really, remember Five years high,
As the media continues to report on these incidents, many industry leaders are worried that any press coverage can damage their brand reputation and ruin the public trust. it’s time to Shift that mindset, see the media as an ally instead of an opponent. In fact, media can be a large property during recall rather than a threat.
Work collaboratively with media during a memory
When there is a recall, food brands should prioritize public health. This involves informing consumers and other major audiences about the memory so that they can function appropriately. Identify that the media can help distribute recall information to compared to any food brand. Therefore, act collaboratively with the press, update them about accurate, real -time information and updates what happened and what to do next. Media coverage about the event can help protect public health, reduce confusion and run specific tasks.
He said, it is important for food brands to be honest, accurate and transparent during memory. When the brands share accurate information about what the products were affected, the batch or a lot of numbers, where they were sold, etc., will focus on the media.
Negative publicity is more likely when companies try to hide or deny food security violations, or if they are not transparent about what has happened. In those cases, media will look for information where they can find it, sometimes for their stories using social media or word-off-mouthed complaints. When the information comes from potentially incredible sources, it is often wrong. This rapid spread of misinformation can miss and compromise public health – and he is What can be the cause of negative press coverage. If the remembering company is not coming – or they provide incomplete or misinformation – the story may shift to it and focus on it.
Remember, the way you communicate about the food remembering food can impress more than remembering your brand.
Brands should collaborate with media, a comprehensive audience should take advantage of any opportunity to repeat their commitment to food security. Remember – and media coverage around them – not necessarily define food brands to move forward. Many companies have successfully remembered their reputation and customer loyalty.
Promote recall as active safety measures
The food industry and the media have the opportunity to “flip the script” about the memory of the memory Active safety measures Instead Brand failurekeep in mind that All recalls are not due to an outbreak of a food -borne diseaseLike e coli Or SalmonellaIn many cases, recall is released in an abundance of caution Possibility A security violation. Reporters understand that food brands often go to large lengths – and huge expenses – recalling products to protect public health. Their goal is to report facts, not embarrassing the missing company.
Even though a recall was caused Contamination in a processing plant Or Undeclared allergenMissing companies can take advantage of media power to generate awareness and run proper tasks. Strong, collaborative communication allows media Focus on factWithout assigning the blame.
To work successfully with media:
Before remembering
Prepare advance. Make a communication plan before need. Stressful conditions often cause nervousness, so it is helpful to have a roadmap to follow it. Prepare the protocol outline, install internal roles, and create template materials and messages. Nominate a media spokes and prepare them for this role. Remember the simulation and practice your communication approach. Align with your business partners so that you are ready to consecrate the message. Doing this in advance will make you significant time, energy and increase, as you are not trying to find it “on the fly” during a memory.
During a memory
Be accurate and transparent. Disseminate information as soon as possible, but only after You have got a chance to collect facts. To ensure that you have a beat that you have the correct information for sharing with media (and public), including a batch or a lot of numbers, sources of contamination, where the products were sold, and other necessary details. If you share Wrong or incomplete informationIt can recall memories, prolong public performance to back -called products, and possibly result in adverse media coverage.
Be the upcoming Confusion is an enemy to remember well, so provide clear, accurate statement. Explain what you are doing to fix the event and make sure it does not happen again. Do not try to hide the event, “spin” it, or avoid responsibility, which are often backfires. Without correct information, the media will speculate and spread misinformation. If you are not open and honest, then the story gets about HeWhich can cause negative press coverage and loss of consumer trust.
Leverage technical equipmentTechnology is important in a memory, it helps to determine whether it is wrong, where contaminated products have been visited, etc. Technical equipment is also important to elevate communication efforts around a recall, allowing brands to release accurate recall notifications rapidly and comprehensive, which can help reduce risk and contain damage Are. Today’s technical solutions have become very inexpensive, accessible and adapted to user, so to automate the communication process, speed up the distribution of important information, ensure continuous messages, track media coverage and monitor public sentiment Use them for.
Exhibits anxiety and sympathy. Assure the public that you are fixing the situation, reducing risks and working continuously to protect them. Performance – through words and functions – that your brand is unwavering in your commitment to the best practice safety protocol. If your messages come out as uncontrolled or rebellion, it can damage your brand’s reputation and leave customers behind. Customers are more likely to be loyal to a brand that appears to be honest, authentic and worried about their good.
After a memory
Spot your efforts to make things right. Tell me what you have done to ensure food security, and what you have done. Discuss how you will prevent future events from happening, and repeat your commitment to food security and public health.
Review your procedures. Meet your team to discuss major learns. Determine what your communication approach can be improved, and adjust accordingly.
Your brand can completely overcome a meal remembering – maintaining your brand reputation and customer loyalty – if you are active, transparent and kind in your communication. See the media as a colleague and a property, which helps your company to spread information and protect public health.
Roger Hancock, CEO Remember Infolink With the experience of spreading retail, tech, data, regulatory and supply chain, one of the world’s most leading experts. Recall infolink recalls rapid, easy and more accurate in the supply chain for the protection of consumers and brands. As the sole company focuses perfectly on memories, recalls the solutions of the infolink, taking immediate action, streamlining the recall process, and simplifying compliance. Remember infoolink helps brands to standardize data, cooperate with their supply chains, and to prepare by practicing recall simulation.
